FACEBOOK GUIDE

Facebook Account Category Guide

This page explains common Facebook personal accounts, pages, ad accounts, BM accounts, and agency accounts, so you can choose products based on your business scenario.

Important: Please follow platform rules. Illegal, fraudulent, or infringing use is prohibited.
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Personal Accounts

Personal Account
956

Second Appeal / 956

A personal account recovered after one ad permission restriction.

902

Third Appeal / 902

A personal account recovered after two ad permission restrictions.

OK

Durable Account

Older registration age and usually better stability.

PRO

Professional Account

A personal account with a Facebook page attached.

MP

Marketplace Account

Includes Marketplace capability for related scenarios.

CK

Cookie Account

Provides Cookie login data only. Handle with extra caution.

Facebook Pages

Facebook Page
NEW

New Page

Recently created page, usually with fewer followers.

OLD

Old Page

Created for over one year and usually more stable.

1K

Follower Page

Pages grouped by follower count, such as 100+, 1K+, or 10K+.

AD

Boostable Page

Can be used for boosted posts or live promotion scenarios.

Ad Accounts

Ad Account
PA

Personal Ad Account

Ad account created from a personal Facebook account.

BILL

Billing Account

Has payment or billing records.

BAL

Balance Account

Prepaid account with available balance.

OPEN

Unrestricted Account

Usually means fewer limits on page, domain, or spend.

OS

Overseas Account

Opened by overseas agencies or entities, often with fewer restrictions.

Business Manager

Business Manager
BM

New / Old BM

Grouped by creation age and stability.

VER

Verified BM

Business Manager with company verification completed.

1/5

BM1 / BM5 / BM10

The number usually means how many ad accounts can be created.

High Limit BM

Usually indicates higher spend limits or fewer restrictions.

Agency / Enterprise Accounts

Agency Account
CN

Domestic Agency Account

Usually requires company, page, domain, and other application materials.

OS

Overseas Agency Account

Often has fewer page, domain, or spend restrictions and is suitable for scaling.

EC

E-commerce Account

Designed for e-commerce advertising scenarios.

GAME

Game Account

Designed for game promotion with different policy requirements.